Conceptualized, voiced, and edited by me, this series of logo reveal videos for The Honest Ingredient are narrated from the perspective of a masala dani, or spice box. It introduces the brand's authentic and rich essence, highlighting the vibrant world of spices. The project blends storytelling and visual design to create a warm, inviting introduction to the brand.
In my Roots and Spices series for The Honest Ingredient, I dive into the vibrant histories and cultural significance of various spices. Each video uncovers the unique stories behind these essential ingredients, from their origins to their journey into our kitchens. Through engaging narration and visually rich storytelling, the series showcases the diverse ways these spices have influenced cuisines and traditions worldwide. My aim is to bring the aromatic world of spices to life, providing a sensory exploration that connects viewers with the roots of their favorite flavors.
To announce The Honest Ingredient's arrival on Swiggy Minis, I crafted a series of engaging promotional videos featuring vibrant graphic animations. Each video showcases our beautifully designed product packets, bringing them to life with lively animations and seamless transitions. The videos capture the essence of our brand's quality and convenience, highlighting the ease of getting premium spices and dry fruits delivered through Swiggy Minis.
